Kennedy merely mentioned my name from the stage, and everybody came to see me because he transferred authority to me as a speaker. Simply because he was the celebrity or authority, he did not have to describe me or introduce me. We had the biggest turnout we've ever had for this style of event. If a credible source mentions your name from the stage before you take the stage, the credibility you gain is phenomenal.Īs an example, I was at a conference with business coach and author Dan Kennedy, and he mentioned that he and I had a book coming out and that I had a lunch break session coming up that everyone should attend. Like the transition of power, the transference of credibility can be leveraged by simply having another celebrity mention your name. Call upon the transference of credibility.
There is so much power to having a celebrity or someone that is familiar, recognizable and respected by an audience to come before you and present you.ģ. The second strategy is to always make sure to have the promoter, event organizer or whoever is the top authority at the event introduce you. First impressions are lasting impressions, so when you can captivate your audiences with your intro and position yourself as a celebrity from the get-go, your audience is more likely to pay attention to the content of your speech. Your video introduction will make sure that you are putting your best foot forward, up to your own standards. Related: 5 Tips to Reduce Presentation Anxiety The video can also include testimonials from other influencers and authorities that sing your praises, so you can take the stage as the rockstar you are. Rather than leave this to chance, a respected member of the Speaking Empire community, and founder of the Women's Success Summit, Michelle Villalobos uses a version of this powerful video introduction to position her before she sets foot on the stage.
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